Mumpreneur wants to inspire

Logan Reserve businessmum Sinead Brace is climbing more rungs of the ladder with a double celebration recently.

The owner and founder of her self-titled company Sinead Brace, formerly Corkscrew Creative – which she began to support entrepreneurs, particularly in the wellness space – has recently returned from Melbourne with third place at the AusMumpreneur Awards in the Virtual Assistant category.

Also packed in her suitcase was the new book Purpose & Passion she has contributed a chapter to, in collaboration with other women authors wanting to inspire women to take leadership roles.

Sinead, who is offering business coaching from 2025 for women wanting to start their own virtual support business, was also a guest speaker on the author panel at the AusMumpreneur Awards.

‘With a background in major corporations, I have always been passionate about helping others achieve their business goals,’ Sinead says, adding that she hopes her story resonates with the local community to highlight the balance between family and career, and the importance of following dreams.